La celebre casa di produzione cinematografica Warner Bros cerca personale per la sede di Roma. Le offerte di lavoro riguardano i ruoli di Digital Media Manager e Marketing Manager Local Production.
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Qui, le rispettive job description in lingua inglese:
Digital Media Manager
Reporting to Director Group Digital & Theatrical Media
Role Purpose
- Develop online media strategy and develop online media plan for all WB pictures, local productions and home video releases
- Support Home video, Games and Digital Distribution for all online media plans
- Develop Big Data strategy for all line of businesses, establish 2nd and 3rd party partnership
- Supervise programmatic strategy and related kpi
- Define online performance adv strategy (budget, channel mix, seasonality, etc.) to reach targets across all BU/segments
- Set the right KPIs for the evaluation of online media activities, based on business/communication objectives
- Establish and execute measurement of all online media campaigns, social campaigns, programmatic campaigns.
- Coordinate media agency to guarantee media plan execution in line with the agreed strategy, campaign performance monitoring and optimizations
- Lead media buying strategy and negotiations of digital media
- Review and analyze campaigns and competitive activities, based on defined KPIs, supported by the media agency;
- Test new capabilities to continuously improve media effectiveness and ROI, especially on digital
- Organize reporting, digital presentations and updates to Home Office
Key Accountabilities And Decision Ownership
- MEDIA STRATEGY: Analyze market scenario, competitive activities, target, learnings from previous media activities and develop media strategy based on the overall marketing plan
- MEDIA PLANNING: Develop media plan, ensuring execution in line with the agreed strategy
- ONLINE PERFORMANCE CAMPAIGNS: directly responsible for results generated by adv activities
- ANALYSIS AND CAMPAIGN PERFORMANCE EVALUATION: Review and analyze competitive activities results, based on defined KPIs
- MEDIA AGENCY MANAGEMENT: Manage the relationship with the media agency
Core Competencies, Knowledge And Experience
- Leadership and focus on driving results
- Analytical skills and ability to use analytics to drive key success metrics related
- Collaboration & communication skills: ability to effectively involve & engage others (both internals counterparts and external agencies)
- Experience of direct buy on all social media, on Google, on Amazon,
- Google full stack: DCM, DBM, DS
Must Have
Technical / professional qualifications:
- Degree in Marketing or Economics
- 5+ years’ experience, media side or client side
- Strong experience in online media planning/buying
- At least 2 years’ experience in data driven marketing (programmatic, data management platform)
- Experience in complex organizations
- Fluent written and spoken English, business level
- Office suite
Non verranno prese in considerazione candidature non accompagnate da CV e non in linea con il profilo.
Marketing Manager Local Production
Key Responsibilities:
- Development of Media plan for Local Productions in coordination with Media agency and in line with the overall Marketing strategy approved by the Director Theatrical Creative, Local Productions & Consumer Insights ;
- Coordination of appointed external agencies and suppliers; will guarantee agencies and suppliers meet/exceed all service agreements and deliver on contract terms;
- Control of Marketing budget for assigned titles and monitoring expenditure level;
- Regularly review, analyse, report campaign or post campaign analysis reviews, improve delivery, processes and campaign effectiveness;
- Supervises shipment of TV spots, radio spots, poster to all media vendors in order to meet the campaign schedule;
- Issues purchase orders and reviews accurateness of invoices through EBP and SAP;
- Liaises with local productions division, producers and directors to develop creative briefs and directions for marketing materials of Italian movies;
- Manages the development of all marketing material for local production titles, including: theatrical trailers, one sheet, outdoor, TV and radio spots. Briefing and coordination of creative agencies, following the strategy and positioning set by the Director Theatrical Creative, Local Production & Consumer Insights.
Required Qualifications/Work experience:
- University degree in Marketing or Communication;
- 5 years previous experience in similar role;
- Fluent English, business level;
- Office package
Non verranno prese in considerazione candidature non accompagnate da CV e non in linea con il profilo.
